Orthodontics is a branch of specialization in dentistry that deals with the correction of misaligned teeth and jaws. An orthodontist studies an additional two years post dental studies to specialize in this field. Most dentists and orthodontists after training turn to private practice and clinics. An orthodontist in Plano, TX through experience says that orthodontics prepares the orthodontist for clinical skills and patient care but what it does not prepare the orthodontist for, is business skills. Private practice does require excellent clinical and business skills for success. Private practice demands entrepreneurial skills and diligence to succeed. You may have the best skill set, latest equipment and updated technology, but no one’s going to know about it unless you market and build trust.
Private practitioners along with their skills will have to focus on developing their managerial skills too. Here are a few things you might like to look into as you step into the world with your skills and private practice.
Identify your goals: This probably sounds like coming from a shrink but then yes, you need to analyze your skills to establish some unique selling points (USPs) so as to guide your actions. Identify your services with what the patients might associate with. You will have to identify the strengths of your team and advertise the latest technology that you employ and market it through digital marketing and traditional marketing.
Targeting: New clinics need patients; it is as simple as that. But how and where can you find these patients? You might already have an existing profile of patients, you will have to build upon that. Classify the existing patients by age, gender, location and any other criteria that may seem relevant. Also, identify the most preferred procedures. Each category will have to be addressed to differently. For example, if you are a child-friendly lot, project that as your strength. When targeting teenagers or youth you would do well to highlight the latest trends in orthodontics like invisible braces, whiter teeth and such that will ease the doubts in their minds. Among adults you could address issues like a pain in the jaws, trouble chewing which may even be associated with headaches. Here again, combine traditional marketing with digital marketing. Traditional marketing will take you to the patient while digital marketing will bring the patient to you.
Give your patients an unbeatable experience: Maintain an organized and perfect practice environment and take care of the interior décor to customer care. It would be wise to hire a treatment coordinator who can maintain the link between patient and clinician. The coordinator can take care of customer service will appointment booking to reminder calls for treatments. Hire a coordinator who is aware of the procedures and can be informative to reassure and convince patients that they are in the right place for treatment.
Request for feedback and encourage referrals: Patients who are satisfied and happy with the service offered are your best chance of gaining more patients and popularity. You could make video testimonials of willing patients about how they feel about being treated by you, the positive difference that your treatment has offered, before and after pictures. These will also encourage patients and staff to refer others to you.